May 20, 2022
It's a given that every person who goes into business wants to be successful. Every entrepreneur wants to be a success.
Which begs the question, "How do you even know if you ARE a success?"
The answer is it's all about the margins. There are three critical types of margins that you need in order to experience...
May 13, 2022
Many beginning entrepreneurs struggle with the concept of price. Actually, many intermediate and even advanced business owners do as well.
They worry about their pricing. Obsessively. Are we too expensive? Are we charging too much?
What are our competitors doing? Are they charging more? Or less?
The problem is that...
Apr 25, 2022
As a marketing professional for a quarter century...and someone
who is also a traditionally published author of historical novels,
Michael can tell you this:
There are a lot of similarities between an author and an entrepreneur.
In fact, he's worked with many, many authors with their marketing, and teaching them that...
Apr 15, 2022
The goal of marketing is the same for just about any business. That is, to bring attention to your products or services.
If you're successful, why you might even be able to draw a crowd.
There aren't too many businesses where they say, "I sure hope no one shows up."
We want a large audience. A wide customer base. Yet,...
Apr 5, 2022
One of the grandest illusions and delusions when it comes to marketing is that it's your job to trick your customer into saying YES.
Whatever hack. Whatever latest gimmick. Whatever innovative trickery you can muster.
This kind of Machiavellian approach to malevolent con artistry has plagued the high roads of strategic...