Feb 29, 2020
Most entrepreneurs have a flawed mindset when it comes to their marketing efforts. They believe if they invest in an advertising campaign, it ought to produce instant and obvious results.
They expect that if they put one dollar into the marketing slot machine, it should kick out five dollars for them. Early...
Feb 20, 2020
Every business has competition. They are all around you. And, your ability to outsmart, outwit and outlast these competitors will result in success or failure for your organization.
However; most entrepreneurs are unaware of what they are REALLY competing against. In this case, we're not talking about opposing founders,...
Feb 14, 2020
All entrepreneurs must learn how to communicate effectively in order to be successful.
One of the most significant roles of marketing is assisting with clear and powerful communication.
You want your message heard. You want it understood. And, you want it remembered.
Join Michael as he describes one of the most critical...
Feb 7, 2020
Some businesses get it, and some don't. You can often tell the winners from the losers all from their attention to detail.
And, just like the difference between a place where you can "get some grub" and one where the food is "exquisitely prepared" it often comes down to the proper use of spices.
In any company, there is...
Feb 1, 2020
There are fundamental principles that exist beneath the structure of every successful marketing campaign.
Understand these and you can trigger phenomenal and predictable results.
One of these principles remains a mystery to many entrepreneurs, even though it's a tool successfully used by the greatest bestselling...