Apr 27, 2021
Many business owners give the wrong answer to this question: "What is your marketing strategy?"
Many will say, "Oh we don't need marketing...we just rely on Word Of Mouth."
The problem with this answer is that Word Of Mouth IS marketing. In fact, it's the most effective and self-sustaining form of marketing there...
Apr 19, 2021
Branding is one of those topics in marketing that is incredibly layered in complexity.
If you were to ask 50 of the top marketing experts in the world, "What is a brand?" you would get 50 different responses.
Some have described a brand as a "promise". A promise between the company and its customers.
Apr 13, 2021
Most entrepreneurs start their business with the hope of enjoying the gravy of life.
They want to get out of the drudgery of the 9-5 workday and having to answer to a boss. They are tired of losing control of their schedule. They want to take vacations whenever they want.
These entrepreneurs want their freedom.
Apr 2, 2021
Marketers have been trying to build a better mousetrap since "Building a better mousetrap" was actually a fresh, new saying.
The idea, of course, is to lay down the perfect piece of cheese on a ready to swing trap...and just wait until those whiskers appear.
Over the last ten years, some marketing professionals...