Sep 16, 2021
Marco Polo. Zheng He. Henry The Navigator. Vasco de Gama. Ferdinand Magellan. Sir Francis Drake. These are just a few of the "Great Discoverers" in world history.
Many entrepreneurs are seeking their own form of discovery...although it's something which is profoundly different.
They are hoping TO BE discovered.
Sep 9, 2021
Many entrepreneurs primarily view the role of marketing as one of generating new leads. This is important, but marketing is actually vastly more comprehensive in its capabilities and responsibilities.
In fact, in the full universe of marketing, lead development is one of the smaller planets.
In a fully functioning...
Aug 30, 2021
Much of marketing and advertising is a waste of money.
You might as well take a pile of cash, walk to the front door of your business and toss it in the air.
If you watch, you'll see the neighboring businesses around you are doing much the same.
There are hundred dollar bills just fluttering through the air like a...
Aug 21, 2021
It's commonly understood by entrepreneurs that in order to be successful in business you need to understand the people you are serving.
You need to understand their wants, their needs, their hopes, their dreams.
Only then are you able to serve them in a way that will keep them faithful as a customer and loyal to your...
Aug 13, 2021
Who would have thought an important marketing lesson could be demonstrated by a Venus Fly Trap?
Have you ever seen a Venus Fly Trap and what it's capable of doing?
It's a strange plant, indigenous to the East Coast of the United States in sub tropical areas of North and South Carolina.
These plants have the unique...