Preview Mode Links will not work in preview mode

Global Studio Marketing Podcast

Jun 10, 2025

It's pretty common for business owners to discuss with pride their growth in terms of revenues.

"Our revenues have gone up by 18% this year," they might say with a glad nod in their head.

And while this is both admirable and good news, it's not terribly indicative of how well the business is doing.

For instance, revenue...


Jun 7, 2024

There is a company named International Business Machines...you know them as IBM...and there was a time when they ruled in the world of enterprise level computing.

They still serve as one of the most prestigious and well performing companies in the world.

But there was a time in the 80's during the early days of selling...


Mar 2, 2024

No one wants to be losing in business.

Typically, losing is accompanied with the pain of getting hit negatively in the bank account.

When you look at your year-over-year revenue charts, you want those arrows to be pointing up.

You don't want to see them pointing down, and your spreadsheets covered with red ink.

So what...


Feb 11, 2024

There is so much celebrated about the ability to persevere during challenging times in business. But, let's be clear. It's most enjoyable when the winds of opportunity are all around you.

There are those sweet moments in the life of an entrepreneur when the business is growing at an unbelievable pace.

The markets and...


Feb 1, 2024

There are a plethora of shiny objects in the sales and marketing universe these days.

There is flashy technology that is blinding in its capabilities. There are trendy new ways to get viral attention.

It seems like everyone has some trick, hack, or groundbreaking new innovative approach.

However, after the smoke clears...