Mar 2, 2024
No one wants to be losing in business.
Typically, losing is accompanied with the pain of getting hit negatively in the bank account.
When you look at your year-over-year revenue charts, you want those arrows to be pointing up.
You don't want to see them pointing down, and your spreadsheets covered with red ink.
So what...
Feb 11, 2024
There is so much celebrated about the ability to persevere during challenging times in business. But, let's be clear. It's most enjoyable when the winds of opportunity are all around you.
There are those sweet moments in the life of an entrepreneur when the business is growing at an unbelievable pace.
The markets and...
Feb 1, 2024
There are a plethora of shiny objects in the sales and marketing universe these days.
There is flashy technology that is blinding in its capabilities. There are trendy new ways to get viral attention.
It seems like everyone has some trick, hack, or groundbreaking new innovative approach.
However, after the smoke clears...
Jan 23, 2024
One of the most valuable metrics in determining marketing strategies is something called "Customer Lifetime Value".
This is a reference to the average overall revenue generated by customers who stay with your business for an extended period of time.
The assumption is that during this time of being a happy customer,...
Dec 28, 2023
What makes marketing and sales so difficult in these times is there are so many moving parts.
As in...there are literally thousands if not millions of moving parts in any effort you'll be making to communicate your value for the purpose of winning sales.
Not only do you have multifaceted messaging for your...