Sep 13, 2023
There is a reason why so many students graduate from college with marketing degrees, and then struggle initially in their roles as entrepreneurs.
It's mostly because so much of that education needs to be unlearned. That is, when you're actually doing business in the real world.
One of those classic lessons you'll get in...
Aug 28, 2023
Most businesses get launched with tremendous enthusiasm and fanfare.
What's more fun than cutting the ribbon at your Grand Opening or seeing that building sign put up on the wall for the first time?
For those launching online it can be the simple pleasures of seeing that beautiful new website LIVE for the first time,...
Aug 16, 2023
Unfortunately, marketing has a tarnished reputation of sort. This is why so many entrepreneurs have such a mixed opinion on marketing.
And truthfully, many entrepreneurs aren't completely clear on what marketing is and what it can do for their business.
It's not their fault!
Many marketers, mostly of the amateur...
Aug 10, 2023
If you've been in business long enough you have certainly experienced some level of disappointment in one or more of your marketing efforts.
It can be baffling at times, why certain products or services or initiatives just never get on a roll.
After all...you've worked so hard to produce the very best service or...
Aug 1, 2023
If you've been listening to the so called "Marketing Gurus" long enough, there are some terms you most definitely are going to hear over and over again.
One of them is scarcity. They tell you that your marketing won't work without including the tactics of scarcity.
These Gurus will teach you that you need to sell...