Mar 29, 2019
The word "Yes" opens the gate to success for many businesses.
You want...no you need...your prospects to give you the big "Yes" in order to get that signed contract, to get that deposit check and to make the cash register ring.
But, getting to that point can be so difficult at times.
Join Michael as he shares how the...
Mar 22, 2019
In this day and age of hardened, resilient and message deflecting consumers...you need to expect your prospective customers...to not trust you.
In fact, they won't trust you in the least!
So how can business owners, marketers and sales professionals find success despite these seemingly insurmountable obstacles...
Mar 16, 2019
Years ago, a colleague shared a story with me that has been widely circulated through advertising and marketing agencies.
It's about dogs and dog food.
And although it's got a morsel of humor in it, there is a powerful lesson in it as well that underscores a key element of winning in marketing.
Join Michael as he shares...
Mar 11, 2019
Entrepreneurs and business owners are typically, incredible builders.
This is because they are engineers, inventors or innovators in service provision.
Unfortunately, most struggle in the area of building marketing infrastructure, and because of this, their company's growth is slower and more inefficient than it should...
Mar 3, 2019
Most amateur entrepreneurs are looking for the big gimmick, the super hack and the insider's secret to crazy, exponential, 10X growth.
Yet, the truth is real...genuine...reliable...predictable...lasting growth and success, comes from faithfully applying the Lake Principle to your overall strategy.
Join Michael as he...