Sep 30, 2020
It's no surprise that many of the finest copywriters in advertising history...also penned poetry on the side.
Many...like Michael...also compose literature. In his case he publishes historical novels.
The reason for this is not for some thinly veiled escape from a deeply embedded guilt of "selling their art out to...
Sep 26, 2020
Most business owners know they need marketing to succeed. They realize quality strategy and execution in this area is required in order for them to thrive.
Yet, so many entrepreneurs repeat the same continuous statement over and over, year after year and that's:
"We know we need to do our marketing much better and we've...
Sep 22, 2020
The world owes so much to inventors and engineers. They make everything all around the world. In fact, they make the world go round.
Just take a close look at any modern mobile phone and you'll agree it's a work or art, of engineering artistry...the form...the function..it's amazing.
We love engineers!
And...
Sep 16, 2020
If you own a business or if you're an author or an artist or a performer or the leader of a non-profit organization...you are working so very hard...to get people to pay attention to you.
After all, what's an actor without an audience? What's an author without any readers? What's a worthy cause, without any...
Sep 10, 2020
In every business transaction there is an exchange of currency. In fact, this isn't just for businesses, it's even for non-profits accepting donations.
There is an exchange of value for value.
In most cases...whether you are in business and selling services or products...you provide value and in exchange, you get some...