Mar 29, 2020
Even if you are the most novice of American History students, you are well versed in the story of the country's first president George Washington and the cherry tree.
The story describes what happens when a six-year-old George Washington accidentally damaged his father’s most cherished cherry tree with a new...
Mar 26, 2020
Here is just a simple and painful truth when it comes to the principle laws of marketing: No one wants to buy from a failing organization.
People are attracted to success. They are invigorated by what's hot, what's new, what's exciting, what's timeless, what's priceless.
So what do you do if you and your company have...
Mar 17, 2020
Alright...so maybe your business has hit a major roadblock. How do you best communicate this with your clients, vendors, lenders and everyone else?
There are so many strategies...a plethora of tools...and unlimited approaches you could and should take.
But, it all starts with having the right mindset. The...
Mar 14, 2020
If you own a business, you are going to be endlessly pitching.
You're going to be pitching to potential employees to join your team. You'll be pitching to banks to give you a credit line.
You'll be pitching to your vendors as to why they should give you excellent credit terms. And..yes...you'll be constantly pitching to...
Mar 7, 2020
The human brain is a powerful tool capable of processing information in the blink of an of eye. Your marketing has to be even faster.
You may not like this, but people are rushing to judgement when it comes to determining their interest in you and your brand.
The good news is you can turn this reality into a...