Apr 28, 2020
Personal brands have always existed, although in this age of Influencers and online celebrities, they've been much more discussed as of late.
A personal brand is as important as a corporate brand. And, these days it can have as much reach and persuasion.
As an entrepreneur, an author, a chef or an...
Apr 23, 2020
Nobody gets into business with the hope they will one day...and even possibly often...have to share bad news.
We all prefer happy stories of victory and success, and rapid growth, and tremendous profits and a brand clearly on the rise.
Yet...sometimes it doesn't work out that way.
Sometimes, through no fault of your...
Apr 17, 2020
One thing the business world will never run out of are marketing gurus. These experts provide insights and blueprints when it comes to teaching you how to be successful in your business.
This is the world of online marketing, which includes online courses, coaching, mentoring and master classes.
These provide innovative...
Apr 14, 2020
What makes one business idea wildly successful while another very similar one turns out to be a flop? Most often...it comes down to this...marketing and sales.
Yet, getting a full grasp on every aspect of marketing and sales can take a lifetime to master. How does an entrepreneur find that time?
One of the shortcuts is...
Apr 6, 2020
Maybe you've totally blown it. Or perhaps...it's all the world around you. It's in a crisis, and you're having to deal with the aftershocks.
What now? How do you conduct your marketing? Your sales? What can you do to best communicate during a crisis?
How do you speak up...without making the situation worse? Without...