Oct 14, 2021
It's a beautiful thing to witness when you discover entrepreneurs who truly LOVE their customers.
There are few things more joyful than enjoying the work you do while serving the people who make your business a success.
Sadly, there are many businesses where it's painfully obvious the owners don't really like their...
Oct 11, 2021
One of the most common statements you'll hear from entrepreneurs is this: "I never thought it would be this difficult to get sales."
This is completely understandable. It's the dream of all entrepreneurs that they are going to introduce a product or service to the market that is SO amazing, they won't even...
Oct 4, 2021
Good marketers never lie. They don’t have to.
First of all, they are involved early enough in the development of products and services to make sure they are excellent.
And, they also know, as has been taught here with great frequency, the truth always comes out eventually.
Believe what you may or may not about the...
Sep 16, 2021
Marco Polo. Zheng He. Henry The Navigator. Vasco de Gama. Ferdinand Magellan. Sir Francis Drake. These are just a few of the "Great Discoverers" in world history.
Many entrepreneurs are seeking their own form of discovery...although it's something which is profoundly different.
They are hoping TO BE discovered.
Sep 9, 2021
Many entrepreneurs primarily view the role of marketing as one of generating new leads. This is important, but marketing is actually vastly more comprehensive in its capabilities and responsibilities.
In fact, in the full universe of marketing, lead development is one of the smaller planets.
In a fully functioning...