Jul 28, 2020
Let's be real here...marketing is very expensive. Either you're going to have to invest a great deal of resources in time...or in money.
In most cases, you're going to have to spend hefty amounts of each.
So, nothing is worse than launching an advertising or marketing campaign, only to see it almost entirely shoot...
Jul 22, 2020
When it comes to marketing, business owners are always looking to build a better mouse trap.
They think, "If only we can discover the perfect cheese to attract our whiskered little prospects...then we'll get 'em...snap!"
The problem with that is...of course...who in the world wants to be that mouse? No one likes to get...
Jul 16, 2020
Do you know who your toughest competitor is? The one who is stealing away most of your business? Actually, there is a good chance you don't.
Sure, you're aware of those competitors who are always battling you for the same prospects. The ones who you're always having to work hard to keep them from your most...
Jul 9, 2020
Most business owners make marketing much more difficult, much more confusing than it needs to be.
Part of this, is that marketing is the most misunderstood and misrepresented art and science of business. A lot of this, is the fault of...well, faulty marketers.
Because of bad marketing practices conducted by others,...
Jul 4, 2020
Everyone is looking for a shortcut with their marketing. They want to find a hack, an insider's trick...some way to explode sales without even having to use a match.
In truth, there really aren't any shortcuts...there are only flash-in-the-pans.
Most "shortcuts" or "hacks" only came to be after months, if not years of...