Apr 19, 2021
Branding is one of those topics in marketing that is incredibly layered in complexity.
If you were to ask 50 of the top marketing experts in the world, "What is a brand?" you would get 50 different responses.
Some have described a brand as a "promise". A promise between the company and its customers.
But really...a brand at its highest level is so much more.
It's more than a "contractual agreement" or promise between a company and its customer.
It's much more, actually.
Join Michael as he explains the power of aspirational branding.