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Global Studio Marketing Podcast

Apr 2, 2021

Marketers have been trying to build a better mousetrap since "Building a better mousetrap" was actually a fresh, new saying.

The idea, of course, is to lay down the perfect piece of cheese on a ready to swing trap...and just wait until those whiskers appear.

Over the last ten years, some marketing professionals have advocated the use of "Clickbait" as a cheese.

Yet, there is a huge problem with this approach, and it's one no one is talking about.

Join Michael as he explains the best strategy for attracting elite customers.