Dec 28, 2023
What makes marketing and sales so difficult in these times is there are so many moving parts.
As in...there are literally thousands if not millions of moving parts in any effort you'll be making to communicate your value for the purpose of winning sales.
Not only do you have multifaceted messaging for your...
Dec 16, 2023
When it comes to being successful in business the bar is much higher than simply "getting the sale".
Not only do you want them to say "YES" to you, but you want them to do it with clarity and confidence.
Having a "barely YES" enter your building can create many issues and can lead to the sale ultimately being...
Nov 3, 2023
Have you ever asked yourself the question: "Why does marketing have to be so expensive?"
This concern has been voiced by millions of entrepreneurs through the years.
The truth in advertising is that it rarely pays a return on your investment. At least not the first time around.
In most cases, you're doing well to break...
Oct 10, 2023
One of the most important elements of being a winning business owner is learning all you can about marketing. Marketing is the pathway to success for your organization.
It doesn't matter...sadly...how tremendous your innovation is on its own. If you can't market it properly, it won't get out of your garage.
You would be...
Oct 1, 2023
For most organizations hoping to be successful in their sales and revenue generation efforts, they are solely focused on hearing the word YES from their prospects and customers.
Would you like to buy one of my products or services?
Why yes, yes I would.
The salesperson hears this and says YES! And gives fist pumps...