Dec 29, 2020
In much the same way that art imitates life, marketing imitates life as well. In fact, marketing imitates death also.
At least it should, if you want your marketing campaigns to work.
Because at the core of any successful campaign to promote your business, your products, your services, your cause...you will need to tap...
Dec 19, 2020
There is a famous Christmas song scribed by one of the most brilliant songwriters of our era...country singer Willie Nelson.
You've heard it...so many times. It's titled Pretty Paper.
Pretty paper, pretty ribbons of blue.
Wrap your presents to your darling from you.
Now...the deeper and beautiful meaning of this song...
Dec 12, 2020
When entrepreneurs are planning their sales and marketing strategies, many are thinking in the most basic, fundamental way possible.
How am I going to get my prospects and customers to buy? How am I going to get them to part with their most precious resource...their money, their gold, their bitcoin.
They are wondering...
Dec 6, 2020
Most of us get into business because we want to make the world a better place. In our own little way.
We want to invent something that works better than anything else on the market.
We want to provide a service of greater value than anything else being offered.
We want to fulfill our customers' wants and needs. We want...
Nov 29, 2020
As crazy as this sounds, creativity can hurt your sales. In fact, too much creativity can damage your business.
Of course, being creative is a key element of being successful as an entrepreneur.
Yet, surprisingly when it comes to marketing, many business owners suffer from employing too much creativity.
All of this may...