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Global Studio Marketing Podcast

Feb 21, 2023

For those who love making dinners, you'll know there is a old traditional way to see if your spaghetti is cooked properly.

You carefully extract a strand of the boiling pasta out of the pot, making sure not to burn your fingers, and then you thrust the strand up to the ceiling or against one of the kitchen walls.

Here's the spaghetti test. If it sticks, legend tells us, then the pasta is cooked. If it falls...well, you still have some cooking to do.

Does it really work? Probably not.

But there is a spaghetti test that is extraordinarily important for marketing purposes.

Join Michael as he shares about taste testing with digital spaghetti.