Nov 3, 2023
Have you ever asked yourself the question: "Why does marketing have to be so expensive?"
This concern has been voiced by millions of entrepreneurs through the years.
The truth in advertising is that it rarely pays a return on your investment. At least not the first time around.
In most cases, you're doing well to break...
Oct 10, 2023
One of the most important elements of being a winning business owner is learning all you can about marketing. Marketing is the pathway to success for your organization.
It doesn't matter...sadly...how tremendous your innovation is on its own. If you can't market it properly, it won't get out of your garage.
You would be...
Oct 1, 2023
For most organizations hoping to be successful in their sales and revenue generation efforts, they are solely focused on hearing the word YES from their prospects and customers.
Would you like to buy one of my products or services?
Why yes, yes I would.
The salesperson hears this and says YES! And gives fist pumps...
Sep 13, 2023
There is a reason why so many students graduate from college with marketing degrees, and then struggle initially in their roles as entrepreneurs.
It's mostly because so much of that education needs to be unlearned. That is, when you're actually doing business in the real world.
One of those classic lessons you'll get in...
Aug 28, 2023
Most businesses get launched with tremendous enthusiasm and fanfare.
What's more fun than cutting the ribbon at your Grand Opening or seeing that building sign put up on the wall for the first time?
For those launching online it can be the simple pleasures of seeing that beautiful new website LIVE for the first time,...