Dec 27, 2019
Many businesses struggle when it comes to messaging.
Developing a powerful strategy for communicating your unique offering is one of your most important tasks as an entrepreneur.
If you get your messaging right, you will be at least ten times as effective on all of your marketing and sales efforts.
And, as you grow and...
Dec 21, 2019
Not everybody loves marketing. In fact, many entrepreneurs consider it to be one of their most unpleasant tasks.
Why is this? Because of their many bad experiences with marketing. Time after time, they put their hopes and hard earned money into marketing campaigns only to be disappointed by the results.
And, this can...
Dec 15, 2019
The approach you need to take in marketing and selling the products and services of your business has changed dramatically over the past few decades.
With the advent of crowd reviews and liberal return and chargeback policies the consumer clearly has the upper hand and probably will from here on out.
Yet, all change...
Dec 10, 2019
If you can sell well, you can sell just about anything. That's whether you're selling products or services.
This is because there are many core principles of marketing that hold true throughout every aspect of sales.
Still, there are some critical distinctions between the approach you must take to sell products and...
Dec 3, 2019
People buy from people they know and trust. This is why becoming a person of influence in your industry can provide a significant boost to your business.
More than ever, customers want to know more about the business owners behind the products and services they purchase.
This is particularly true in the services...